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  • Writer's pictureLisa Van Hoever

How Holiday Lighting Adds Value to Businesses

Did you know it's already time to start planning for the 2024 holidays? Spring is actually a great time of year for businesses to begin budgeting for their holiday decorations, which means they need to plan how they're going to decorate.


The most stand-out commercial holiday décor? Lights, of course!


The primary goal of decorating with holiday lights is to add value to your business.


Here are the top reasons why you should consider incorporating holiday lighting into your decor and budget:



Stand out from competitors and attract additional traffic

Tasteful and traditional or fun and colorful holiday décor get attention. Eye-catching outdoor decorations, especially lighting, attract potential customers who are driving or walking by your business. Lighting produces many psychological effects, including helping people feel safe and secure and evoking emotion, resulting in increased foot traffic and higher average transaction amounts. Retailers, restaurants, apartment complexes, assisted living facilities, and other businesses can benefit from creating an environment where people desire to be.


Create an emotional connection with your customers or guests

Research indicates that festive holiday décor positively influences resident, employee, and consumer emotions, as well as spending behavior, contributing to a more enjoyable experience and building an emotional connection between your business and customers. As a result, customers spend more time per trip and visit more frequently, thus boosting holiday revenue. Decorating for the holidays is a great way for businesses like apartment complexes and assisted living facilities to establish themselves as a destination, as passersby will notice the thought and care put into making residents feel at home during the holidays.


Build on your brand

One of the reasons our commercial clients love working with us is that we design your holiday lighting scheme to suit your brand, whether you prefer a traditional holiday look or want to match your business's branding and colors. Our custom designs and comprehensive catalog of products ensure that your décor will help you build on your brand.



Increase sales and revenue

Customers spend more during the holiday season each year, especially with businesses that decorate for the holidays. Exterior decorations such as holiday lighting can be a psychological stimulant for consumers to visit a business that might not have stood out otherwise and ultimately to spend more money.


Our goal at Blingle! of Greater Lexington is to add value to local businesses with hassle-free decorating, removing time-consuming exterior holiday decorating entirely from the plate of the business owner or manager and staff, allowing you to focus on your business.


Here's what some of our commercial clients had to say about working with us last year:


Amber Cook, Marketing Director, Bluegrass Hospitality Group: "The exterior lighting provided by Blingle Premier Lighting added a festive touch to our restaurants for the holidays! Their product, service, and team are all exceptional!”


James Clark, Executive Director, Ashland, The Henry Clay Estate: “Myles and the whole Blingle team did a great job putting up our holiday lights at Ashland, The Henry Clay Estate. Being a National Historic Landmark that is open to the public, we are very particular about who works on our buildings. The Blingle team was respectful of the property and our visitors. Blingle exceeded our expectations in every way.”


Angie Doyle, Membership Director, Greenbrier Golf & Country Club: “We developed a great partnership with Blingle! this year. We appreciate their timeliness and attention to detail on an event we had over the summer, as well as on our beautiful holiday lights and decorations around the Club property. They were so easy to work with and truly cared about how the final product turned out. We are looking forward to working with them again in many future projects.”



If you’re ready to take your holiday decorating to the next level, give us a call at (859) 567-9007. We look forward to earning your business and helping you celebrate the holidays with your customers/residents and employees!



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